LAS VEGAS – It’s often taken for granted how it is that Nevada, the country’s fastest growing state, continues to attract skilled professionals needed to serve the community.
But it’s no accident. Rather, it’s thanks to the work and dedication of companies such as Las Vegas-based Recruiting Nevada – companies that have made it their mission to recruit to Nevada regardless of economic circumstances.
Recruiting Nevada has been diligently working on the frontline to strengthen Nevada’s economy through socially responsible recruiting since 1993. And leading the efforts is founder and president, Doug Geinzer.
Through Recruiting Nevada, which attracts jobseekers in career fields across the board to Nevada job postings on RecruitingNevada.com, Geinzer has been working to fill open Nevada jobs with quality professionals since the company’s inception. But although his mission to serve Nevada has been steadfast, his avenues of accomplishing this have seen much evolution.
“There’s a reason we’ve been able to survive and thrive for 15 years,” Geinzer said. “Other than our mission, ‘change’ has been our only constant. We’re not the same company we were five years ago, and we certainly aren’t the same company we began as. The only way to succeed is to respond to the market.”
And change, Recruiting Nevada has.
The company began as the publisher of Las Vegas’ first employment-specific newspaper, Las Vegas Employment News and has since done everything from publishing a Las Vegas Job Guide, a job/relocation package sold to college students looking to pursue a career in the hospitality industry; to hosting Las Vegas Career Fairs, an industry-specific career fair group that assisted in the development of thriving industries and assisted employers in finding qualified employee candidates; to publishing Diversity2000, the first diversity recruiting magazine distributed to every college campus across the country; to creating Diversified Recruitment Advertising, Southern Nevada’s only locally owned and operated, full-service advertising agency specializing in recruitment or help-wanted advertising of its time.
A leader in the industry since the beginning, Recruiting Nevada continues to reinvent itself. And along the way, the company has not only become a Las Vegas success story, but it has done so by helping others do the same.
Today the company publishes the state's largest Nevada-specific employment Web site, RecruitingNevada.com, which, in April, was selected for inclusion in the prestigious “WEDDLE’s 2007-2008 Guide to Employment Sites on the Internet.” But although the company has found its home as an Internet-based business, it certainly hasn’t stopped changing.
In late 2006, Geinzer launched a Nevada-focused blog to serve as a “one-stop shop” resource for recruiters focusing on the Nevada marketplace and found almost immediate success. Monitoring more than 50 sources of information himself, Geinzer’s blog includes facts and insight in a variety of categories, including out-of-market recruiting, online recruiting and diversity; information on all upcoming job fairs, training seminars and upcoming awards; calendars; links to other blogs, and more.
Also in 2006, Recruiting Nevada launched and became a partner with the Home News Community Newspapers in hosting regular Opportunity Boulevard Career Fairs, which focus on attracting out-of-state jobseekers and older workers to Nevada jobs. Made up of several local businesses, including AARP-Las Vegas and Nevada Broadcasters Association, the group hosted five career fairs in 2007, which, combined, attracted more than 14,200 jobseekers – over 2,915 of which came to Nevada from out-of-state to attract professionals to Nevada jobs. The next Opportunity Boulevard Career Fair will take place Feb. 21.
Geinzer also serves as chairman of the Las Vegas Chamber of Commerce’s We Care Committee, which works to support teachers as well as their family members, as they move to Nevada through programs such as the Trailing Spouse program. The program was developed to work with Southern Nevada’s business leaders to help family members of much-needed teachers find employment. The Trailing Spouse program encourages employers to give special attention to resumés submitted by family members of new Clark County School District teachers relocating to Southern Nevada.
Recruiting Nevada not only developed the Trailing Spouse Program for the We Care program and the Clark County School District, but is now implementing this program with many of the area hospitals. The Trailing Spouse Program distributes family members’ resumés to hundreds of top employers in Southern Nevada, who also have access to a searchable database of those resumés.
Geinzer has also served as the chairperson of the recruitment task force of the Southern Nevada Medical Industry Coalition for the past four years. This task force is composed of human resource directors and recruiters from all area hospitals and medical facilities. The group travels outside of Nevada to markets such as California and Chicago to recruit nurses to relocate to Nevada.
In addition to the company’s strategic partnerships, Geinzer has also continued to improve the efficiency of the already-successful online job boards. After condensing the company’s 10 previously separate industry-specific employment Web sites into one, RecruitingNevada.com, Geinzer then honed the site to include a candidate matching feature, which allows Recruiting Nevada to deliver its clients candidates matched with the precision of a headhunter while maintaining the pricing of a “help wanted” ad.
Most recently, Recruiting Nevada partnered with California-based Vcruit to offer video recruitment ads to help their client businesses further introduce their company and its culture to potential employees. Through Vcruit (vcruit.com), businesses can upload professional quality videos about their companies to enhance their profile. Video will also be incorporated into Recruiting Nevada’s new relocation page as well to provide jobseekers with information on the quality of life Nevada offers.
“We’re always looking for new ways to attract not just more, but the best, people to Nevada,” Geinzer said. “Our affiliation with Vcruit allows us to showcase the best of what Nevada has to offer to jobseekers – both at work and throughout the community.”
And a partnership with Internet-based Arbita – the world’s largest global multi-posting system for job boards as well as the largest online recruitment advertising agency – is also in the works. The partnership would allow Recruiting Nevada’s reach, and thus, the reach of its clients, to go global.
Through the partnership, Recruiting Nevada will act as the Nevada representative of Arbita’s services. Once a client purchases an ad through Recruiting Nevada, they can then select any additional job boards, such as Monster.com and CareerBuilder.com, they would like to advertise on – selecting by country, state, city or industry.
So what does 2008 hold for Geinzer and Recruiting Nevada? As of yet, only Geinzer knows. But something involving “change” might be a good guess.
Recruiting Nevada celebrates 15 years of serving Nevada
By: Melissa
Source: Imagine Marketing
2008-02-01
